2017 Executive Women’s Networking Breakfast

Tuesday, June 13

Guest Speaker: Caitlin Roberson

Caitlin Roberson helps companies & individuals transform through the mechanism of storytelling — from evangelizing disruptive technology to C-Level decision makers, to unleashing new parts of individuals’ potential as they change their internal dialogue & developing new vernacular. Caitlin’s expertise includes health & wellness, sales power messaging, content strategy, and the relationship between psychology and language.

Caitlin is currently writing her second book, The Radiant Feminine, and a developing a newsletter and podcast under the same name. All can be found at CaitlinRoberson.com. She also works as a host for Box’s thought leadership podcast, The Blueprint, which spotlights enlightened tech experts, execs, academics, & entrepreneurs who are pioneering new ways to work, manage IT, & design customer experiences.

Previously, Caitlin was a partner at Andreessen Horowitz, a top-tier venture capital firm in Silicon Valley. She advised the a16z portfolio on strategy & best practices for content, messaging & storytelling.

Prior to joining a16z, Caitlin was vice president of west coast sales at Skyword, managing strategic relationships with technology enterprises. Before that, she founded & sold Clear, a content marketing agency that worked with software enterprises like Marketo, Google for Work & LinkedIn. She also worked as executive director at the Let Them Hear Foundation, managing operations & strategy in 17 countries & 1,000 clinics/schools.

Caitlin’s first book, “30 Ways to Happy: When trying to be perfect stops being fun“, sold out on Amazon in one week. She’s thrilled to empower children through internships & literacy via the SPARK & LitLab Boards, respectively; and to celebrate femininity as Editor-in-Chief of Woman, a Medium publication.

Caitlin graduated with a Bachelor of Arts in English & Spanish from UCLA, summa cum laude, where her writing received a statewide award.

What is your reason?


Sign up for the Executive Women’s Networking Breakfast and get your signature Salvation Army shoes. Are you building your network, so you can build better lives for women in Memphis? Share your #RedShoeReason with us on Facebook and Twitter.


2016 marked the 3rd Annual Executive Women’s Networking Breakfast. Our keynote speaker was Tricia Wallwork, CEO/Chairman of Milo’s Tea Company, a Birmingham-based beverage company that manufactures and distributes all natural beverages throughout the United States. She shared her insights on national marketing, women in business, and our roles in the community. Attendees enjoyed coffee and conversation with 200 other active female leaders and lots of fun photos. Check out the album on our Facebook page.



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